pricelake
your data. your algorithm. your price.
How can companies shape their pricing when demand becomes more and more dynamic?
The answer lies in data – collected, understood, and applied intelligently.
the concept
Traditional pricing logics reach their limits.
Whether in tickets, travel, hospitality, or logistics – everywhere, fixed capacities meet dynamic demand.
pricelake explores a new approach:
- Developing individual models – for flexible, data-driven pricing strategies.
- Collecting data – from existing systems.
- Deriving insights – to better understand markets.
why it matters
Data lakes make it possible to merge information from different sources. This creates the foundation to identify price-relevant patterns and relationships.
Tailor-made algorithms allow pricing to become dynamic, fair, and transparent. Artificial intelligence plays a role – not as a buzzword, but as a tool where it makes real sense.
background
The idea originates from the aviation industry, where dynamic pricing has been established for years.
But the same mechanisms can be applied across industries – from concert tickets to transportation to retail and manufacturing.